about vasa fitness
VASA Fitness is a gym with a community that welcomes, encourages, and motivates, members with no judgement or intimidation. With more than 48 locations and counting, they offer limitless variety of amenities, equipment, and classes.
Due to Covid-19, VASA Fitness was experiencing a decrease in in-person gym visits. The VASA team relied on in-person visits to sell the customized and reassuring experience of personal training to its members. Therefore, the goal of the project was not only to add personal training purchasing to their website, but rather create an online experience that mimicked the feeling of reassurance and emotional connection a member has when talking to a personal trainer in-person.
rapid prototyping + concepts
Worked closely with the client to understand their current flows and how certain aspects would be affected by the new personal training flow.
user flows
Proposed flows based on interviews with personal trainers and those who have considered purchasing personal training.
responsive design + content development
Based on insights from the user interviews, we understood the features that made purchasing personal training in the gym a personalized experience. Then we worked to deliver those same features into the new online purchasing flow.
personal training overview (mockups)
personal trainer selection
build your training program (mobile)
personal training packages
prefer a download?
take my work samples on the go by downloading a pdf version