about sun health
Sun Health is an Arizona nonprofit organization who supports healthy living in the Sun City community. They champion superior health and wellbeing through philanthropy, life plan communities, and health and wellness programs.
The goal of this website redesign was to increase donations. We needed to create a design that sparked emotion and include content that provided users with a clear understanding of who Sun Health is, what they did, and their impact on the community. We also needed to provide users with a clear understanding of where their donations went and the impact they individually had on others.
sitemap + audit
9 sites and ~5,700 pages
user research + wireframes
In order to increase donations, we needed to address the concern brought up during user testing which was “where do the donations go”? This question drove the strategy for creating additional pages to increase transparency and knowledge of who the organization is and how they impact the community. Yellow notes reference the decisions for the wireframe that were made based on insights gathered from user research.
content development
While answering the question of who Sun Health is and what they do, we also focused on the results of the foundation and the impact they had on an individual rather than a group of people impacted as a whole.
homepage
who is sun health
where your donations go
campaign initiatives
make a donation form
All of our efforts with the new redesign resulted in a 600 percent increase in donations year over year.
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