about bd
BD (Becton, Dickinson and Company), seeks to address some of the most challenging global health issues while improving medical discovery, diagnostics, and the delivery of care. BD has more than 65,000 associates across 50 countries.
The goal of this website redesign was to educate users about BD’s Physician Finder Network which helps patients who suffer from Peripheral Arterial Disease (PAD) find health care professionals in their area. In addition to PAD patients, we needed an area of the website for healthcare physicians who were dedicated to raising awareness and improving how they treat PAD.
information architecture
Navigation was created based on insights gathered from 12 user interviews with PAD patients.
content strategy + development
homepage
patient education
Users have the ability to read information about PAD at a high level, but also choose to interact with features which revel more sensitive content.
physician finder
Reducing the number of form fields and a cohesive redesign resulted in a 500 percent increase in physician signups which help patients find a PAD specialist near them.
healthcare professionals
One website, two very different users. Overall messaging and call to action differ if users arrive on the healthcare professionals portion of the site.
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